We spend a large proportion of our lives at work. But it’s easy to forget that we are still consumers, just as much as in our private lives.
You probably make inroads into conservation at home, for example, recycling glass or trying to minimise your food waste. Equally important is considering the impact of workplace activities on the planet.
So why do we put aside our green conscience when we’re at work, where we spend many of our waking hours?
Perhaps it is the fear that our voices are in the minority and will be derided as insignificant. But rest assured, over 50% of us are making purchasing decisions which include environmental considerations and that’s a growing trend.
So how the concerns of many individuals be heard collectively?
A sustainability programme with a strong emphasis on communication is the answer. Knowing where to begin is the key.
- Understand the Need.
Quantifying how much ‘stuff’ – products and power – an organisation uses and the current attitude towards green issues is a start point. Building on this, consider the notion;
“We are all contributors to the problem
Equally, we can all contribute to the resolution.”
Carefully structured communication of usage per person creates a sense of responsibility. This ownership enables individuals to transition away from the idea that ‘They should do something about it’.
- Understanding the Impact.
Using the example of Health and Safety, it’s easy to understand cause and effect. Suspend an overstretched cable an inch above the floor and someone will trip. But printing on paper produced from an unsustainable source – that’s harder to visualise the effect on indigenous forest dwellers (and their families) at the other side of the globe.
- Becoming Aware that Changing Our Behaviours WILL Make a Difference.
Each of us didn’t cause ALL the climate change and ecological damage ON OUR OWN. We each do a little bit of damage, which adds up to a lot. Consequently, if a change to our behaviour reverses our individual contribution, environmental improvement will ensue. All our small advances add up.
Consider the reduction in plastic bag usage due to the 5p charge as a prime illustration. On average, 132 disposable bags were accumulated annually per person before the introduction of the fee. By July 2016, a massive reduction of six billion bags or 40,801 tonnes of plastic – equivalent to 300 blue whales! – had been achieved in England. *
Positive Business Benefits of Environmentally Conscious Activity
There are outstanding commercial benefits to strategies reducing environmental impact.
Culture and Communications
- Effective communication of sustainable development can increase customer loyalty; remember half of all consumers cite green credentials as part of their buying decision process.
- New markets are also opened as demonstrating reduction in environmental impact is increasingly required when tendering for contracts.
- Embedding a culture of sustainability into an organisation can reap some surprising rewards. Recent studies show;
- morale is 55% better in companies with strong sustainability programmes
- loyalty is 38% greater,
- staff turnover reduction by as much as 25-50% (and consequent recruitment and training costs).**
Building a Strategy
Training and engaging the workforce so they understand the importance of the issues is key to improving a company’s ecological footprint. Encouraging your employees to recycle more is just one step to becoming green. There is much more to being truly environmentally responsible.
It’s a staged process; Coral Mountain’s FOUR ‘A’ SERVICE starts with some ‘easy wins’ motivating individuals to improve. Growing beyond that point involves strategic planning and an implementation sequence, all of which Coral Mountain can help you with.
Call (0113) 289 2208 or email firstname.lastname@example.org to find out about our FOUR ‘A’ SERVICE.