Do you go networking? If so, you must give out a good quality, well designed business card that reflects who you are and what you do. And, how to get in touch with you!
You could always get a cheap online business card as long as you don’t care what people think about you. A flimsy, badly designed card is worse than no card at all, so, think carefully before you consider the financial benefits of ordering online – at the end of the day you will find that there are no benefits.
A really good business card says a lot about you and when you have left your meeting with a prospective client or supplier, after you have given them your card, it’s all they have left of you to remember who you are, what you do and where you are.
Many people have a store of collected business cards in their drawer and they may refer to them in weeks or months’ time; so how can you make sure they remember who you are? By making sure it’s distinctive, memorable and informative. Use both sides of the card – you’re paying for the card, so you may as well make the most of it and give as much information as you feel necessary without cluttering the name, address and contact details part of the card.
And, while we’re talking about a collection of business cards, they’re not doing you a lot of good in your drawer. They should be entered onto your database so you can contact them to send offers and newsletters etc. But don’t forget the current Data Protection laws and the imminent GDPR (General Data Protection Regulations) that are coming into force in May this year. You cannot just assume you have the permission of the business owner and must collect the relevant permissions to send out your e-communications.
So, make the most of your business card and it will gain you business.