Four words that rang a bell with me from Paul Smith, international fashion designer being interviewed on the Jeremy Vine show I listened to last week.
In a very crowded market place we are bombarded with so much and too much of everything that It becomes harder than ever to make a decision.
From shoe shops to cafes, from mobile phone shops to takeaways, from gyms to restaurants, from jewellery shops to restaurants the list goes on and on.
How do we differentiate and find what makes the difference in deciding what and who to choose for that service or product.
Next it’s the offer, the product, the experience, by this time any barriers have been broken down and talking business is more relaxed.
We believe it works for us at ideas. I know it can work for you
– “when people talk the magic happens”